Made with Moringa.


What is Moringa?

Moringa, also known as the miracle tree, is a plant native to Africa and Asia.

The history of Moringa dates back to 150 B.C. It has been used by various societies including Roman, Greek, Egypt among others for thousands of years. History has it that ancient Maurian warriors of India were fed Moringa leaves extract at the war front to help them with their strength and stamina. Currently, it is used in Kenya, Senegal, and India among others for food and as remedy to various ailments.


Founded by



Kipkosgei Magut, Founder

Competitive running was never my thing. In my tribe, running is just a part of life; a means of getting to and from school in the rustic hills of Western Kenya, 7000 feet above sea level. In 2004 to 2005, a worldly village elder, Noah Biama, opened my eyes to the value of running- from the village school to a future in America- a place he had never seen. Initially skeptical about my prospects, I started training. Diligently. With the guidance of some elite runners from my community, I ran towards my future. In 2006 the dream came true and I was on my way to America with a full running scholarship to Belmont University and a lifetime love for both recreational and competitive running.

I started Tribendurance out of frustration. As a runner from an agrarian community in Kenya, I was accustomed to a nutrient-dense diet and upon coming to the United States, was unable to find healthy nutrition products for athletes. I researched the current energy product market and found that my frustrations aligned with about 60% of US athletes and people wanting to lead a healthy lifestyle, yet to date, options for nutrient dense, gluten-free, soy-free, dairy-free, non-GMO and low-sugar nutrition products remain limited. This unique market niche, coupled with my interest to improve access to global markets for Kenyan farmers, promote good-earth farming practices, grow the market for value-added farm products, close the farm to table gap, promote health and wellness led to the formation of Tribendurance. Our success will change the nutrition product market while simultaneously creating a market for indigenous Kenyan farmers from my community and promoting responsible land use.




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